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ITS Journal

Beyond the €1 Homes Dream. Why Italy is not an outlet store - and why living comes before investing

Oltre l'illusione delle case a 1 euro. Perché l’Italia non è un outlet - e perché la vita viene prima dell’investimento

Matteo Cerri's avatar
Matteo Cerri
Jan 26, 2026
∙ Paid

As seen on We the Italians Magazine

Over the past decade, Italy has been marketed abroad in two radically opposite - yet equally misleading - ways. On one side, there are the crime headlines and cautionary chronicles, the kind that make any foreign country feel intimidating if you only experience it through the news.

On the other, there is the glossy dream: television s…

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