ITS Journal

ITS Journal

Italy’s small towns set to welcome over 21 million tourists in 2026

Italy’s small towns and villages are set to draw unprecedented interest in 2026, confirming a long-term shift in travel habits toward slower and more authentic experiences.

Jan 31, 2026
∙ Paid

As reported by We the Italians

🇮🇹 We the Italians 🇺🇸
Italy’s small towns set to welcome over 21 million tourists in 2026
Italy’s small towns and villages are set to draw unprecedented interest in 2026, confirming a long-term shift in travel habits toward slower and more authentic experiences. Forecasts suggest that more than 21 million tourists will choose Italy’s smaller municipalities next year, marking one of the strongest results ever for this segment of the tourism s…
Read more
3 months ago · We the Italians
User's avatar

Continue reading this post for free, courtesy of ITS ITALY.

Or purchase a paid subscription.
© 2026 ITS ITALY · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture