Ollolai: The Capital of the €1 Marketing Gimmick. But Only Journalists Still Believe It!

There’s a limit to narrative-driven development. And Ollolai, I’m sorry to say, crossed that line a long time ago.

You can read the original article in Italian here 👇🏻

Ollolai: la capitale del marketing a 1 euro. Ma a crederci ormai sono solo i giornalisti.

Each year, this village in the Barbagia region of Sardinia launches a new “incredible” initiative to attract residents, tourists, remote workers, digital nomads, startups—even ambassadors. Every month, a fresh triumphant announcement, another press release sent out on autopilot, eagerly picked up by …