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Sicilian villages: the charm is real, the illusions less so

Authentic beauty draws tourism. But repopulation strategies and €1 marketing risk causing more frustration than renewal.

Matteo Cerri's avatar
Matteo Cerri
Jul 02, 2025
∙ Paid

The original Italian version fo this article can be read here 👇🏻

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Borghi siciliani: il fascino è vero, le illusioni meno
La bellezza è autentica e attira turismo. Ma ripopolamento e marketing a 1 euro rischiano di generare più delusione che rinascita…
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6 months ago · 2 likes · Matteo Cerri

The article recently published (in truth, a paid content by the Sicilian Region) by ANSA – “Sicilian villages reborn, tourists rediscover a hidden heritage” – describes with enthusiasm and detail the growth of tourism in Sicily’s small towns. And it does well. Places like Militello Val di…

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