ITS Journal

ITS Journal

Super Mario Turns 40. How an Italian American plumber became a global icon

By our partner 'We the Italians'

Nov 05, 2025
∙ Paid

Forty years ago, Super Mario Bros. revolutionized global entertainment, turning a mustachioed Italian-American plumber into one of the world’s most beloved pop icons. In celebration of this milestone, We the Italians hosts Professor Marco Benoît Carbone, author of Olive Face, Italian Voice: Constructing Super Mario as an Italian-American (1981–1996)—one…

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