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Villages, Walking Routes and 'Distributed Tourism'

Italy’s Answer to Overtourism Starts from the Inside

Matteo Cerri's avatar
Matteo Cerri
Feb 11, 2026
∙ Paid

As seen (in Italian) on Azienda Top, words by Matteo Cerri

From BIT Milan, a structural strategy emerges: inland areas, slow mobility and quality of life as economic infrastructure

At the BIT - Borsa Internazionale del Turismo in Milan, the message was more structural than folkloric. Not just beaches and alpine peaks, not just iconic cities. Italy is attempting to r…

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